{"id":5839,"date":"2018-01-18T16:19:29","date_gmt":"2018-01-18T15:19:29","guid":{"rendered":"https:\/\/staging.seri-lugano.ch\/psicologia-della-visione\/"},"modified":"2024-04-11T11:30:05","modified_gmt":"2024-04-11T09:30:05","slug":"psychology-of-vision","status":"publish","type":"page","link":"https:\/\/seri-lugano.ch\/en\/eye-treatment-services\/psychology-of-vision\/","title":{"rendered":"Psychology of vision"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”center” header_text_color=”#2C4E63″ header_line_height=”1.1em” custom_margin_phone=”|0%|0px|0%|false|true” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]

PSYCHOLOGY OF VISION<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.17.6″ _module_preset=”default” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” custom_padding=”0px||0px||true|true” custom_padding_tablet=”0px||0px||true|true” custom_padding_phone=”0px|5%|0px|5%|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” custom_margin=”||1%||false|true” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]

WHAT IS THE PSYCHOLOGY OF VISION?
<\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_text_color=”#000000″ header_2_font=”|600|||||||” header_2_text_align=”left” custom_padding=”|0%||0%|false|true” custom_padding_tablet=”|0%||0%|false|true” custom_padding_phone=”|0%||0%|false|true” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”]

The eyes can be considered a window of the brain onto reality.
The sense organs transmit billions of bits of information simultaneously over several channels. But what happens is not merely the recording of a phenomenon: these bits of information undergo numerous mediations, some produced by the perception channel, others occurring when perception becomes a sensation, which has an emotional value that also determines their interpretation.<\/p>\n

As may clearly be observed, the perception of external stimuli that are first intercepted by the eyes and then categorised and interpreted varies constantly, not only according to objective, concrete factors (phenomenological reality), but also according to subjective factors experienced by each individual in a totally personal way.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/seri-lugano.ch\/wp-content\/uploads\/img_0095.jpg” title_text=”img_0095″ _builder_version=”4.17.6″ _module_preset=”default” max_width=”64%” max_width_tablet=”81%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_padding=”0px|5%|0px|5%|true|true” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” custom_margin=”||1%||false|true” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]

WHAT IS THE VISION PSYCHOLOGIST CONCERNED WITH?<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”||3%||false|false” global_colors_info=”{}”]

During its evolution, the human being favoured hearing and sight, relegating to second position the sense of smell, which is more developed in other animal species. At birth, human offspring initially resort to the sense of touch and sensation felt through the mouth (orality of the new-born child). Sight is not yet fully developed and complex visual mechanisms will only be achieved after eight years, sometimes at the end of childhood. However, the anatomical growth of the eye continues until adulthood. The visual channel becomes increasingly more important. Many research studies have demonstrated that we rely more on information received through the visual system, thereby showing the predominance of sight.<\/p>\n

The psychology of vision fervently seeks to understand the neurophysiologic mechanisms that are implicit in vision, without disregarding the variables that influence visual perception: some are of a physiological nature, others pertain to the psychological sphere. The latter include, for example, interests, needs, personality, previous experience that strongly affects expectations and trust, the emotional state as a characteristic trait of the individual and the emotions determined by a certain context or situation, to name just a few. Variables of a social nature also come into play in a more pervasive manner than we are aware of: the dominant culture, foregone conclusions and prejudices. Therefore, the vision psychologist is attentive to the theories and techniques of Gestalt psychology (or psychology of form), which are closer to experimental psychology, cognitive psychology, and also to psychodynamic psychology.<\/p>\n

At the Switzerland Eye Research Institute, the vision psychologist supports the team comprising an ophthalmologist, ophthalmic surgeon, orthoptist, optician and nurse in understanding patients and their needs, so that the diagnostic process and therapeutic indication is not restricted to overt aspects (visual acuity, refraction, previous or ongoing ophthalmic diseases, etc.), but also takes into account those less obvious but still very important, which greatly influence patients\u2019 motivation and satisfaction.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” locked=”off”][et_pb_column _builder_version=”4.24.3″ _module_preset=”default” type=”4_4″][et_pb_contact_form use_spam_service=”on” recaptcha_list=”Default|Default-0″ recaptcha_min_score=”0.6″ title=”Contact us if you’re interested in our treatments.” success_message=”Thanks for filling out the contact form! We’ll be in touch shortly!” module_id=”et_pb_contact_form_0″ _builder_version=”4.24.3″ _module_preset=”default” _unique_id=”5ac3d8f5-9e85-46da-8ae1-594c722ccd3f” title_font=”|||on|||||” title_text_align=”center” title_text_color=”#DD2E2E” title_letter_spacing=”7px” saved_tabs=”all” global_colors_info=”{}” global_module=”248294″ theme_builder_area=”post_content”][et_pb_contact_field field_id=”Name” field_title=”Name” _builder_version=”4.24.3″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” theme_builder_area=”post_content”][\/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email” field_type=”email” _builder_version=”4.24.3″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” theme_builder_area=”post_content”][\/et_pb_contact_field][et_pb_contact_field field_id=”Message” field_title=”Message” field_type=”text” fullwidth_field=”on” _builder_version=”4.24.3″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” field_title__hover_enabled=”off|desktop” theme_builder_area=”post_content”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

PSYCHOLOGY OF VISIONWHAT IS THE PSYCHOLOGY OF VISION?The eyes can be considered a window of the brain onto reality.The sense organs transmit billions of bits of information simultaneously over several channels. But what happens is not merely the recording of a phenomenon: these bits of information undergo numerous mediations, some produced by the perception channel, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":5793,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[mk_page_section bg_image=\"http:\/\/www.seri-lugano.ch\/wp-content\/uploads\/2018\/01\/seri-lugano_roberto-pinelli_psicologia-visione-1.jpg\" bg_position=\"center center\" bg_repeat=\"no-repeat\" bg_stretch=\"true\" sidebar=\"sidebar-1\"][vc_column][mk_padding_divider size=\"240\"][\/vc_column][\/mk_page_section][mk_page_section bg_color=\"#dd3333\" video_loop=\"false\" min_height=\"57\" full_width=\"true\" sidebar=\"sidebar-1\"][vc_column][vc_column_text]\n

DIPARTIMENTO DI PSICOLOGIA DELLA VISIONE<\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/mk_page_section][vc_row][vc_column][mk_padding_divider][\/vc_column][\/vc_row][vc_row][vc_column width=\"2\/3\"][vc_column_text]COS'\u00c8 LA PSICOLOGIA DELLA VISIONE<\/b>\nGli occhi possono essere considerati una finestra del nostro cervello sulla realt\u00e0 che ci circonda.\nGli organi di senso veicolano miliardi di informazioni di diversa tipologia in modo simultaneo e su pi\u00f9 canali. Ma ci\u00f2 che avviene non \u00e8 una pura registrazione di un fenomeno: le informazioni sono sottoposte ad innumerevoli mediazioni, alcune prodotte dal canale percettivo, altre che si verificano nel momento in cui la percezione\u00a0<\/b>diventa una sensazione<\/b>, dotata quindi di una\u00a0valenza emotiva\u00a0<\/b>che ne determina anche l\u2019interpretazione<\/b>.\n\nE\u2019 quindi facilmente intuibile quanto la percezione degli stimoli\u00a0<\/b>che provengono dal mondo che ci circonda e che attraverso gli occhi sono prima intercettati, poi categorizzati, poi interpretati, vari in continuazione in funzione di aspetti non solo oggettivi, concreti (la realt\u00e0 fenomenologica che ci circonda), ma anche soggettivi, vengono cio\u00e8 vissuti da ognuno di noi in modo totalmente personale.\n\nDI COSA SI OCCUPA LO PSICOLOGO DELLA VISIONE<\/b>\nNel corso dell\u2019evoluzione l\u2019essere umano ha privilegiato l\u2019udito e la vista, mettendo via via in secondo piano l\u2019olfatto, pi\u00f9 sviluppato in altre specie animali. Il cucciolo dell\u2019uomo alla nascita si avvale inizialmente del tatto e della sensazione che ne riceve attraverso la bocca (oralit\u00e0 del neonato), la vista\u00a0<\/b>non ha raggiunto ancora lo sviluppo completo e i complessi meccanismi visivi\u00a0<\/b>giungeranno a compimento solo dopo gli otto anni, a volte al volgere dell\u2019infanzia. La crescita anatomica dell\u2019occhio continua tuttavia fino all\u2019et\u00e0 adulta. Il\u00a0canale visivo<\/b>\u00a0diviene via via sempre pi\u00f9 importante. Numerose ricerche hanno dimostrato che si fa maggior affidamento alle informazioni ricevute tramite il sistema visivo\u00a0<\/b>ed evidenziano la prevalenza che attribuiamo alla vista.\n\nLa\u00a0psicologia della visione<\/b>\u00a0si occupa dei\u00a0meccanismi neurofisiologici<\/b>\u00a0che sottendono alla visione, senza tralasciare \u2013 ed anzi preoccupandosi di comprendere \u2013 le variabili\u00a0<\/b>che influenzano la\u00a0percezione visiva<\/b>: alcune di natura fisiologica<\/b>, altre attinenti la sfera<\/b>psicologica\u00a0<\/b>quali gli interessi, i bisogni, l\u2019esperienza pregressa che impronta fortemente aspettative e fiducia, lo stato emotivo quale tratto caratteristico dell\u2019individuo e quello invece determinato dal contesto o dalla situazione, la personalit\u00e0, solo per citarne alcuni. Anche le variabili di natura sociale\u00a0<\/b>entrano in gioco in maniera pi\u00f9 pervasiva di quanto ci \u00e8 dato di intuire: la cultura dominante, gli scontati, i preconcetti<\/b>. Lo psicologo della visione dunque \u00e8 attento alle teorie e alle tecniche della psicologia della Gestalt (o della psicologia della forma), pi\u00f9 vicine alla psicologia sperimentale, alla psicologia cognitiva, ma anche alla psicologia psicodinamica.\n\nLO PSICOLOGO DELLA VISIONE IN SERI LUGANO<\/b>\nAllo\u00a0Switzerland Eye Research Institute<\/b>\u00a0lo\u00a0psicologo della visione<\/b>\u00a0affianca il team composto da oftalmologo, oftalmochirurgo, ortottista, ottico optometrista ed infermiere\u00a0<\/b>nella comprensione del paziente e delle sue esigenze affinch\u00e9 il processo diagnostico e l\u2019indicazione terapeutica non si limiti agli aspetti manifesti (visus, refrazione, patologie oftalmiche\u00a0<\/b>in corso o pregresse, ecc.), ma tenga conto anche di quelli meno evidenti ma molto potenti, e che tanto influenzano la motivazione e la soddisfazione del paziente, che attengono alla sua sfera emotiva e al contesto sociale di cui fa parte.[\/vc_column_text][mk_button size=\"medium\" url=\"http:\/\/www.seri-lugano.ch\/contatti\/\" target=\"_blank\"]Richiedi + Info[\/mk_button][\/vc_column][vc_column width=\"1\/3\"][vc_column_text align=\"right\"]\n

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